Make it Fun For People to Be Your Customers

An often overlooked element of business strategy is ‘the fun factor’.

People do things they enjoy, and if they enjoy buying from you or interacting with your brand, they will.

Apple gets it. Ever bought a song from iTunes using an iPhone? It just jumps into your music collection with a funky animation.

Amazon gets it. Ever bought an eBook for your Kindle? You click once, pick up your Kindle, and in seconds its there.

I did this process a few times just to show friends how fun it was, and few lucky authors got some added sales.

How does this apply to us as marketers?

Always make sure your order fulfillment and purchasing process is fun. Make it easy, make it enjoyable.

I found this video and it should give you some good inspiration

Tags: fun, fun factor, funky animation, good inspiration, lucky authors, make it fun for people to be your customers, music collection, overlooked element, purchasing process