An often overlooked element of business strategy is ‘the fun factor’. People do things they enjoy, and if they enjoy buying from you or interacting with your brand, they will. Apple gets it. Ever bought a song from iTunes using an iPhone? It just jumps into your music collection with a funky animation. Amazon gets ...…
If you’re starting a business, you’re probably not going to make your first sale using SEO. Nor should you even bother trying to, or hoping for it to happen. Despite what many people tell you, that isn’t really the point of SEO at all and its bad business advice to employ a long term marketing ...…
There’s a lot of heated debate going on about backlink relevance and many unanswered questions that plague newbies and veteran SEOs alike, causing the meeker among us nightmares and other forms of trauma. Are relevant backlinks more powerful than irrelevant backlinks? Do we need them? Should we be seeking them out? What is a relevant ...…